Canterbury Branch Meeting
October 22 @ 8:30 am - 11:00 am NZDT
Join your peers at the Canterbury Branch meeting to elevate your online presence. Digital marketing training specialist, Bruna Keller will deliver a focused workshop designed for financial advisers and Financial Advice NZ members, Cam Irvine of Irvine Wenborn Partners and Kieran Sutherland of CIC Financial will share how they generated leads using social media tools.
Understand the essentials of digital marketing and personal branding. Explore basic SEO techniques and practical steps to enhance your online visibility.
Key Learning Outcomes:
• Understand the basics of digital marketing and how it applies to financial services.
• Learn the importance of personal branding and how to improve your online presence.
• Get introduced to SEO and simple improvements for better online visibility.
• View how social media tools are successfully used by financial advisers in Christchurch
Complimentary for members | $30+gst for non-members
Speaker’s Bios:
Bruna Keller is a digital marketing and training professional based in New Zealand since 2014, originally from Brazil. With over a decade of experience, she specializes in creating scalable digital marketing strategies that resonate with diverse audiences, leveraging her deep understanding of market dynamics to achieve measurable outcomes. Her role as a presenter at the New Zealand Social Media Forum (SOMO) and a trusted trainer for major financial institutions in New Zealand and Australia highlights her leadership and expertise in the field. In addition to her digital marketing prowess, she is passionate about adult learning and training design, having actively developed and facilitated training programs since 2020.
Her approach combines practical skills with robust adult learning principles, ensuring each program is tailored to enhance learner engagement and success. As a proficient user of CRM and CMS systems, including HubSpot, she integrates technology to enhance training quality and user experience, continuously innovating to stay at the forefront of digital marketing and educational training.
Cam Irvine, CFP cm, Irvine Wenborn Partners
Cam is a Financial Planner specialising in expat planning and property divestment. He is the only financial adviser in New Zealand who is a CERTIFIED FINANCIAL PLANNERcm in both NZ and the USA, a Certified Investment Management Analyst, and a Chartered Retirement Planning Counselor. Starting his career with the most successful mutual fund managers in the USA, Cam moved to Aotearoa New Zealand in 2019 and considers himself a Kiwi.
Kieran Sutherland of CIC Financial
Kieran is a Financial Adviser, and a Chartered Accountant with a Business Degree (Major in Finance & Accounting) from the University of Canterbury. His professional objectives are to provide high-quality financial and business advice to business owners, and families to support their overall well-being, health and happiness. Kieran’s background, working as a Chartered Accountant internationally, provides him with a unique position to analyse clients’ financial picture and provides them valuable advice in plain English.
